ETHICAL AGRICULTURE COMPANY LTD.

This splash page seeks to provide an overview of our startup as we build the requisite teams.


Dear friends,

We are very happy to announce that after many months of negotiating with the suppliers, we have won a distribution lisence for a Mycorrhizal Inoculant ("fungus firtiliser") for row crops (wheat, barley, maize, potatoes, hemp etc) made by an innovative company from deep in the deserts working with some very special strains of Mycelium that is indigenous to every part of the planet.

BENEFITS INCLUDE:

  • Incredible Yield Increases (particularly in areas affected by pathogens, poor/stressed soil, drought & harsh weather)
  • Biodiversity increases (Mycelium is a foundation of the food web)
  • Increases in plant vigour & disease resistance
  • Significant increases in crop nutritional profile
  • Huge biomass increase and soil quality and construction.
  • Increased moisture sequestration and retention of soil.
  • Vastly increased Carbon sequestration potential in long term form (see carbon CER schema info below)
  • Reductions in fertiliser and chemical use.
  • Cost savings‍

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Plant Root Hair Vs Much Thinner Mycorrhizal Hyphae

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Arbuscular Mycorrhizal Fungi are the natural symbiotic fungus that evolved to partner with plants some 3.5 Billion years ago after the first seas formed. The tiny hyphae (tendrils far smaller than the root hairs) grow through the root cell walls and bond with the insides of the root cells of the plant! They grow deep into the ground and effectively extend the root zone of the plant giving it far greater access to N, P and K (requiring far less to be applied) and provide a host of other benefits to the plant.

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Wheat With and Without The Mycorrhizal Treatment


We are looking for farms with whom to conduct trials (an can offer quite amazing commissions for sales generated) whereby we supply enough free product to treat about 10-20 Ha. of crop and largely let the results speak for themselves. We also hope to conduct commercial and environmental impact studies alongside the trials. We are looking to work with Wheat, Barley, Maize, Oats, Potatoes, Hemp and other row crops and with folk that have a position of trust, leadership and experience within the community. We offer to conduct the environmental impact study alongside these commercial trials and I am forming teams for this presently (hopefully with The Uni of Sheffield).
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We would need to know what crops each farm are growing each year and what the seed drilling / planting processes are to tailor an application that simply compliments their existing workflow.
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We would like to work with you to monitor the test area(s) against a control area that remains untreated. We offer to include wide spectrum drone mapping and photography on a bi-monthly basis, soil testing, crop testing, environmental impact study and basic cost benefit analysis if the farms want it.

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We offer an online meeting with the heads of The Supplier Company and your farm team to review the product and previous relevant trials.

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OUR INITIAL FOCUS IS ON:

  • Wheat
  • Barley
  • Potatoes
  • Maize
  • Oats
  • Hemp

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More information about the products use is available and we can supply you the existing trial information from farms in The USA, Switzerland, Brazil and Ukraine that have been conducted within the last 2-3 years. We can also send references to countless studies from around the world, also from the last 5 or so years, all converging on this solution.

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We hope to offer a Mycorrhizal Innoculant Solution that tailored to the specific needs of each farm and microbiome in which we will be cooperating. While we are not unique in concept, the strains of the product we are working with are very special and our plans for adaptation to local needs and biomes include a price point that is about 10 times better than competition (£/propagule), making us relevant.

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We hope that we can start to bring the recorded benefits of AM Mycelium to farms, communities and ecosystems here in the UK and maybe even further afield. Please let me know if you would like to schedule a meeting for a presentation or interview regarding joining the team. The required positions are described below.

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Yours sincerely,

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Charles Fraser

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M.D and General Secretary
Ethical Agriculture Company Ltd
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GOVERNANCE

GOVERNANCE BRIEF

49% of the company is available as share options to those who complete the roles of the governance, marketing and research teams of this company.

Brief: The governance board of directors at our company, led by a dynamic trio of the Managing Director, Chief Financial Officer, and Chief Operating Officer, forms a visionary team at the helm of ethical and sustainable agricultural revolution. Each member brings a unique blend of passion, expertise, and foresight, driving the company towards groundbreaking achievements in sustainable farming. The Managing Director infuses the board with strategic vision and a deep commitment to natural agriculture practices, the CFO anchors the team with robust financial acumen and a dedication to ethical financial practices, and the COO brings operational excellence and innovative technology integration to the forefront. Together, they embody a governance model that is not only effective in its execution but also inspirational in its dedication to making a significant positive impact on global agriculture and biodiversity.

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BOARD OF DIRECTORS

Managing Director
Co-director of Various Teams with 51% Shareholding of the company
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OWNER

The managing director has a 51% shareholding and offeres the remaining 49% as share options to the other officers of this company for their completion of their roles according to that valuation.

The MD has three main responsibilities:

  1. To communicate and ensure that what we are doing will have a huge positive impact for farmers, environment and the world at large.
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  2. To find the best people for each job.
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  3. To supply & fund those people as well as possible and provide them with exactly what they need to excel in their field, safely and happily.

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Chief Financial Officer
The Chief Financial Officer (CFO) of the company is responsible for managing the organization's finances, including financial planning, risk management, and reporting, while ensuring alignment with ethical practices and sustainability goals.
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ROLES:

Grant Application to DEFRA and Other Eco Startup Funds:

  • The CFO is responsible for identifying and applying for grants relevant to the company's mission, such as those offered by the Department for Environment, Food & Rural Affairs (DEFRA) and other eco-focused funds. This involves financial planning, presenting a compelling case for funding, and ensuring compliance with grant requirements.
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Investment Deck Development for Seed Funding:

  • The CFO plays a pivotal role in shaping and presenting the company's vision to potential investors. They lead the development of an investment deck for seed funding from venture capitalists, articulating the company’s mission, business strategy, ethical commitments, and growth potential.

Financial Accounting:

  • Compliance
  • Sustainability
  • Budgeting
  • Payments
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Reporting:

  • The CFO manages all aspects of the company’s finances, including accounting, compliance with financial regulations, integrating sustainability into budgeting, overseeing payments, and financial reporting. This role is crucial in ensuring that financial practices uphold the company's ethical standards and contribute to its sustainability goals.

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Chief Operating Officer (COO)
The COO is responsible for operational efficiency and the effective use of technology within the company. This includes overseeing customer and data management and the development of an integrated AI solution.
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Responsibilities:

Delivery and Integration of commercial and environmental impact study data and other company data into an Integrated AI Solution Using Google Workspace / Duet AI that advises the Governance board and various teams.

The COO is responsible for operational efficiency and the effective use of technology within the company. This includes overseeing data management and the development of an integrated AI solution, utilizing platforms like Google Workspace and Duet AI, to streamline operations and enhance decision-making processes and develop and communicate our targets internally and externally.

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MARKETING SECTION

MARKETING BRIEF

So if you can be patient in developing the operational parameters agreement with me then I could make you an agent working to set up trials with us and your own named customers that you own a commission from if they buy product from us.

Our distribution lisence is brand new so I would need to tie up potential new marketing assistants in quite serious contracts including:

Mutual NDA and non-circumvention with £60k fine if you go rogue and that would take a couple of weeks of negotiation over email to do.

The marketing plan is for each agent to prepare their list of potential clients and then to review with EAC. We then approach these potential customers with relevant data to their farm and send them free bio fertiliser to try out. They spread the fertilser over half a field and leave the other half as normal. They see that the fungus makes huge improvements then they order product for all their fields.

NB it's c. £30 to treat a Hectare of land and so if a farm has 1000 Ha of fields that is £30,000 of revenue. 80% of that goes to the main company but 20-30% for us. So based on a successful intro to a 1000 Hectare field customer you could make about £3-5k a year per customer based on the assumption that you will keep looking after that customers orders year after year and using their land as showcases to bring on more producers in the region. There are many millions of farmers in the EU and many millions more arount the world, some with many hundreds of thousands of Hectares in production...


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MARKETING TEAM

Marketing and Outreach Coordinator
This role focuses on organizing and managing Rootella’s presence at agricultural conferences, seminars, and farmer meetups. The coordinator will also develop marketing materials and outreach strategies to effectively target arable farmers.

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  • Role: This role focuses on organizing and managing Rootella’s presence at agricultural conferences, seminars, and farmer meetups. The coordinator will also develop marketing materials and outreach strategies to effectively target arable farmers.
  • Experience: Experience in marketing, particularly in an agricultural or environmental context. Event planning and management skills are also important.
  • Interests: Interested in sustainable agriculture, environmental conservation, and building community relationships within the farming industry.

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More Info
Field Marketing and Sales Officer
Responsible for actively engaging with potential clients through phone sales and direct visits to farms and trade conferences, aiming to establish trials and secure sales for the company's sustainable agricultural products.

Job Description: As a Field Marketing and Sales Officer, you will be the driving force behind expanding our customer base and increasing sales. Your role involves a dynamic blend of phone-based sales and on-the-ground marketing. You will connect with potential clients over the phone, providing them with information about our products and their benefits. Additionally, you will travel to various farms and attend trade conferences to demonstrate our products, initiate trial programs, and build strong relationships with new customers. Your ability to effectively communicate the value of our sustainable and innovative agricultural solutions will be key to securing new business and contributing to our mission of revolutionizing agriculture.

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RESEARCH SECTION

INTEGRATED Mycorrhizal innoculant impact study on Crop Performance, Environment and Cost-Benefit.

Environmental Impact Assessment:

PURPOSE: To evaluate the comprehensive impact of fungal products on crop yield, quality, growth, and natural disease resistance, ultimately assessing the potential for reduced chemical and fertilizer usage and cost-benefit analysis.

METHOD

Experimental Design:

  • Divide fields or plots into two sections: one treated with the mycorrhizal innoculant products and one as a control (untreated).
  • Select crops that are representative of local agricultural practices.

Yield and Quality Assessment:

  • Measure and compare the yield (quantity) from both treated and untreated plots.
  • Analyze the quality of the produce (e.g., nutrient content, shelf life).

Growth Monitoring:

  • Conduct bi-weekly assessments of plant growth, including height, leaf area, and overall health.
  • Use digital agriculture tools for precise monitoring and data collection.

Disease Resistance Evaluation:

  • Monitor incidence and severity of common plant diseases in both sections.
  • Assess any observable differences in natural disease resistance.

Chemical and Fertilizer Usage Analysis:

  • Record the amount and frequency of chemical and fertilizer applications in both sections.
  • Compare the dependency on these inputs between the treated and control plots.

Cost Benefit Analysis:

Data Analysis and Reporting:

  • Analyze data for statistical significance.
  • Prepare a comprehensive report detailing findings on yield, quality, growth, disease resistance, and input reduction.

Soil Health Assessment

  • Evaluates impact on soil pH, nutrient content, microbial activity, and structure.
  • Pre-trial assessment, mid-trial check (3 months), and post-trial assessment (6 months).

Water Usage and Efficiency Study

  • Assesses the product's impact on water use efficiency in agricultural practices.
  • Schedule: Ongoing throughout the growing season (6-9 months).

Biodiversity Impact Study

  • Examines the product's effects on local flora, fauna, and overall ecosystem health.
  • Schedule: Initial assessment, mid-season check (4 months), and end-of-season report (8 months).

Environmental Toxicology Assessment

EXPECTED OUTCOMES

  • Evaluates potential toxicity of the product to the environment.

Soil Microbial Diversity Analysis

  • Assess the impact of the fungal products on the diversity and health of soil microbial communities.
  • Methodology: DNA sequencing (metagenomics) of soil samples before and after product application.

Mycorrhizal Colonization Rate Study

  • To evaluate the extent to which the fungal products enhance mycorrhizal colonization in plant roots.
  • Root sample analysis for mycorrhizal structures, comparing treated and untreated plants.

Plant-Pathogen Interaction Study

  • To understand how the fungal products influence plant resistance to common pathogens.
  • Controlled plant trials with exposure to specific pathogens, measuring disease incidence and severity.

Non-Target Organism Impact Assessment

  • To determine if the fungal products have any unintended effects on beneficial insects, earthworms, and other non-target organisms.
  • Field and lab studies to monitor populations and health of non-target organisms in treated areas.

Chemical Residue Analysis

  • To ensure that the use of fungal products does not result in harmful chemical residues in soil or crops.
  • Testing soil and crop samples for any residual chemicals.

Ecosystem Services Valuation

  • To assess the broader ecological benefits provided by the use of fungal products, such as improved soil health and carbon sequestration.
  • Analysis of ecosystem services before and after product application.

Long-term Soil Fertility Study

  • To understand the long-term effects of continuous use of fungal products on soil fertility and surrounding ecology.
  • Longitudinal studies comparing soil health indicators over multiple growing seasons.
  • Model financial inputs and outputs to evaluate the economic benefits of using the product versus traditional methods.

Market Acceptance Survey.

  • Gauge market response and acceptance of the product through surveys and feedback from partner farms.‍

Supply Chain Assessment.

  • Reviews the efficiency and sustainability of the product's supply chain.

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SCHEDULE

  • Initial Setup and Planting: At the beginning of the growing season.
  • Bi-Weekly Monitoring: Throughout the growing season (6-9 months).
  • End-of-Season Evaluation: After harvest to assess yield and quality.
  • Final Report Preparation: Post-harvest (1-2 months).

TEAM

  • Lead: Agricultural Scientist / Agronomist.
  • Support: Soil Microbiologist, Mycologist Specialising in Plant Pathology, Ecologist Specialising in Toxocology & Biodiversity, Crop Nutrition Analist. More info below.

This study aims to provide holistic insights into the benefits of mycorrhizal inoculant products, not only in terms of crop performance but also in their contribution to sustainable agriculture practices by potentially reducing the need for chemical interventions.

The integration of these aspects into a single study allows for a more efficient use of resources and provides a comprehensive understanding of the product's impact on agricultural practices. It also aligns with the ethical and sustainable goals of Ethical Agriculture Company Ltd.

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RESEARCH TEAM

Soil Carbon Specialist and Carbon Trading Expert
Specializes in assessing soil carbon levels and understands the mechanisms of carbon sequestration in agricultural contexts. Additionally, they possess expertise in the carbon trading market, which includes knowledge of setting up carbon credit systems and navigating the regulatory and economic aspects of carbon trading.

Key Responsibilities:

Soil Carbon Assessment:

  • Conducting comprehensive soil carbon assessments before and after the application of Rootella to determine its impact on carbon sequestration.
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  • Utilizing advanced techniques and methodologies for accurate soil carbon measurement.
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Data Analysis and Reporting:

  • Analyzing collected data to quantify the change in soil carbon levels.
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  • Preparing detailed reports to document findings and provide insights into the effectiveness of Rootella in enhancing soil carbon storage.
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Carbon Credit System Development:

  • Developing a framework for a carbon credit trading system based on the increased carbon sequestration achieved through Rootella use.
  • Establishing protocols and methodologies that align with regulatory standards for carbon credits.

Market Analysis and Strategy:

  • Conducting market analysis to understand the dynamics of the carbon trading market.
  • Developing strategies for monetizing carbon credits earned through enhanced soil carbon sequestration.

Regulatory Compliance and Liaison:

  • Ensuring compliance with all relevant environmental regulations and carbon trading guidelines.
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  • Liaising with regulatory bodies, environmental agencies, and carbon trading platforms.

Stakeholder Engagement and Education:

  • Engaging with farmers, agricultural businesses, and other stakeholders to educate them about the benefits of soil carbon sequestration and carbon trading.
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  • Providing guidance on best practices for maintaining and enhancing soil carbon levels.

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Lead Agricultural Scientist/Agronomist
Overall coordination of the study, focusing on crop yield, health, quality impact, environmental impact study & cost-benefit analysis.

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Soil Microbiologist
Conducts Soil Microbial Diversity Analysis.

Qualifications: A degree in Microbiology or Soil Science with expertise in metagenomics and microbial ecology.

Soil Microbial Diversity Analysis

  • Purpose: To assess the impact of the fungal products on the diversity and health of soil microbial communities.
  • Methodology: DNA sequencing (metagenomics) of soil samples before and after product application.
  • Responsible: Microbiologist specializing in soil ecosystems.

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Mycologist & Plant Pathologist
Mycorrhizal Colonization Rate Study and Plant-Pathogen Interaction Study.

Qualifications: A degree in Mycology or Plant Pathology, with experience in mycorrhizal fungi and plant diseases.

Mycorrhizal Colonization Rate Study

  • Purpose: To evaluate the extent to which the fungal products enhance mycorrhizal colonization in plant roots.
  • Methodology: Root sample analysis for mycorrhizal structures, comparing treated and untreated plants.
  • Responsible: Plant Pathologist or Mycologist.

Plant-Pathogen Interaction Study

  • Purpose: To understand how the fungal products influence plant resistance to common pathogens.
  • Methodology: Controlled plant trials with exposure to specific pathogens, measuring disease incidence and severity.
  • Responsible: Plant Pathologist.

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Ecologist Specialising in Toxicology
Responsible for the Non-Target Organism Impact Assessment.

Qualifications: A degree in Ecology or Environmental Toxicology, with knowledge of local ecosystems and experience in impact assessment studies.

Non-Target Organism Impact Assessment

  • Purpose: To assist the microbiologist to determine the effects of other non-target organisms but with a broader toxicological impact study on the environment.
  • Methodology: Field and lab studies to monitor populations and health of non-target organisms in treated areas and their run-off areas.

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Crop Nutrition Analyst
Assessing the nutritional quality of crops with and without the product

Nutritional Analysis:

  • Performing laboratory tests to measure macronutrients (proteins, fats, carbohydrates) and micronutrients (vitamins, minerals).
  • Utilizing analytical techniques such as HPLC, GC, or MS for accurate nutrient quantification.

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